Visit England, the national tourism brand, also offers accreditation schemes for attractions and services. Think of it like the hotel star rating system, but for everything from motorway service stations to race courses.
These schemes s teams of Visit England assessors to review attractions involved. There reviews are carefully designed, managed and collated via a private web service. The usability, data analysis and reporting of this system is critical.
Unfortunately the existing system was 'chew-your-own-arm-off' frustrating, and hard to change.
We were initially invited in present some best practice guidelines to the assessment teams. The principles discussed naturally led on to a more general discussion about usability in software, and thus the project.
Firstly we had a lot of conversations. We talked with the lead assessors, the management team at Visit England, and the 'end clients'. Naturally each had different needs and priorities. We delivered on these needs, including:
Sometimes it's the details that matter. Our system generated PDF reports that were attractive and readable. The team felt good (as opposed to embarrassed) handing them over to the end clients. Small things matter.
2013 will be the second year for the system, so we are optimising the system based on usage and feedback from year one.
This project was delivered by:
This project was delivered with:
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