We redesigned, rebuilt and relaunched the website of the iconic London Dungeon. The new site is optimised to convert browsers to buyers, and is natively 'responsive' to mobiles and tablets.
The London Dungeon is an iconic and much loved attraction, full of manic theatrical fun. (We loved the idea that it's London's hardest working theatre.)
Unfortunately the website was not performing well, and was hamstrung by an ageing content management system. As part of a major repositioning The Dungeon's brand team asked Semantic to work with them on a ground-up rebuild.
Stepped back, took a long look, and delivered:
There were lots of extras on this project. For example, we designed the site's Ticketing Wizard to increase conversion of multi-attraction tickets... a high-yield product for the Client.
But we're also really proud of the content work. Tone of voice is so important, and we worked hard to reinvent the tired old tropes of web sites to hit the right note.
When the London site opened online ticket sales had to be restricted as conversion was too high in relation to normal 'walk-up' sales. What we call a 'good problem' to have.
Nick gives a quick review of concepts, psychology & strategy.
This project was delivered by:
This project was delivered with:
You are also welcome to pop in and enjoy a cup of coffee on our comfy red sofas. We're just 2 minutes from the M3.
2 Venture Road
Southampton Science Park
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